PENGARUH STORE ENVIRONMENT TERHADAP RESPON EMOSI POSITIF DAN IMPULSE BUYING YANG DIMODERASI SITUATIONAL FACTOR
نویسندگان
چکیده
منابع مشابه
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Purpose: This paper is to identify and explain the in-store shopping environment effects that drive consumers’ impulse buying decisions. Methodology: Primary data is collected from 100 randomly selected shoppers in Abbottabad and Islamabad. Descriptive data analysis along with test of significance was applied to analyze data. Findings: Results indicate that presence of an enjoyable, pleasant an...
متن کاملYang Dan
Yang Dan Howard Hughes Medical Institute and the University of California, Berkeley Yang Dan is a Paul Licht Distinguished Professor in Biology and an Investigator of the Howard Hughes Medical Institute at the University of California, Berkeley. She grew up in Beijing and studied physics as an undergraduate student at Peking University. She conducted her PhD research in the lab of Mu-ming Poo a...
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this study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. statistical society of this study is consumers of chain stores in tehran. by cochran method 384 people were selected as a sample.450 quest...
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ژورنال
عنوان ژورنال: E-Jurnal Manajemen Universitas Udayana
سال: 2019
ISSN: 2302-8912
DOI: 10.24843/ejmunud.2019.v08.i04.p07